Senior copywriter specializing in DTC brand voice, campaigns, and copy that converts.
Limited-Edition Scent Campaign
A limited-edition scent for Mando, inspired by the great outdoors — concepted end to end with a designer.
Conversation Design · AI / LLM
Conversation design for Alexa’s LLM transition — building systems for personality at scale.
Seasonal Campaign
A Father’s Day campaign for Sheets & Giggles — turning soft bedding into a gift dads actually want.
Kickstarter Launch · Product Storytelling
An educational robot for students, educators, and hackers — a Kickstarter that raised over $1M.
DTC Campaign
Personality-forward campaign — each blanket got its own dating profile.
I’m a creative strategist and writer focused on voice, storytelling, and making things sound human.
Most of my work lives inside brands, shaping how they speak across campaigns, product launches, and increasingly, AI-driven experiences. I care about clarity, intent, and trust. If it sounds like marketing, it’s probably not done yet.
I’ve spent my career in-house, working closely with product, design, and leadership teams to turn strategy into language that actually holds up in the real world.
I like systems. I like humor. I like when the right words make something feel obvious.
Commercials, explainers, promos, and short-form comedy built around a clear idea, a voice, and the exact amount of weird the brief can hold.
View the videos →One-offs, loose work, and things that wouldn’t fit in a case study — emails, social posts, and the occasional bit of writing that’s just fun. This is what the day-to-day sounds like.
View the work →I have loved working with Chris. He’s charming, responsive, witty, creative, and fast on his feet.
Chris brings a high level of creativity and authenticity to content development rarely found outside the walls of Pixar and Disney.
Chris is one of those quietly unassuming people that has a wit sharper than a Japanese cooking knife.