Commercials, explainers, promos, and shorts written to make the idea land before the skip button does.
I write Mando’s podcast integration program — outlines built for hosts to riff, with locked claims, running on shows including Theo Von’s This Past Weekend and 2 Bears, 1 Cave.
An outline for a Mando podcast read, structured to keep the claims locked while leaving room for the host to make the delivery their own.
The same locked product claims, written to flex across hosts and shows without losing the substance underneath the read.
An integration outline built to hold up in the unpredictability of a live conversation, not just on the page.
A mattress launch ad featuring Dazaroth, the demon who causes night sweats. I co-wrote this with the team at Creatably, building the product benefit around a memorable comic villain.
An educational promo written alongside the mattress launch. The script keeps the product details clear and useful while staying in the brand’s playful voice.
A long-form deodorant ad co-written with the company founder. The piece leans on founder energy, product proof, and a direct sales rhythm built for a longer watch.
An explainer video for Sphero RVR that makes a programmable robot feel approachable. I wrote it to balance technical capability with a simple invitation to build, code, and explore.
A dry comedy short I wrote for fun and a friend filmed. It sits outside the brand work, but it shows the same interest in timing, restraint, and letting the joke arrive sideways.