Shower in Your Pocket
“These are baby wipes on acid. But really.” A product intro email that leads with the weirdest true thing about the product — then earns the sale.
Fitted Sheet Feelings
Turned a universal frustration into a shareable moment. The brand’s most-engaged post that quarter.
The Dynamic Deo Duo
Comic-book format, villain named Malodor, sound effects. Sometimes the best way to sell a bundle is to make it a superhero story.
The Go-Anywhere, Do-Anything Robot
Launch email for RVR. Explain a highly technical robot to a general audience without losing the engineers. “The only limit is your imagination. And physics.”
The Science of Lyocell
An educational email explaining the material science behind eucalyptus bedding — without sounding like a lecture. “We cannot tell a lyocell.” Built around a pun, written so a tired person at 11pm actually wants to read it.